Picnic Foods & Crowdfunding
On one level that one crowdfunding campaign that shall remain nameless is frustrating, and on another it is fascinating. From a pure marketing standpoint it proves that a simple, clear message free of the taint of "begging" can really work wonders. From a macro perspective it is more than a little gross that so much money is being poured into a joke.
The same could be said of most of the entertainment industry's output, of course. The solace we take there, and with this campaign, is in whatever economic activity is generated in the wake: someone has to make all those hats & t-shirts, someone has to deliver the goods. That's jobs right there.
That Amazon is getting free money by being a middle man curdles my stomach, but hey: that's what they do best. Act as a middle man and curdle my stomach.
I'd be a lot more upset about the side dish if last week's main courses in crowdfunding--Reading Rainbow and Mayday.us--had not panned out. Instead I'm seeing this as a stupid holiday victory dance.
The next thing I'd like to see, however, is people learning the lesson of this campaign and stop pitching projects from a position of desperation. Invite folks into the joy of your project instead of into the dread you have that you're going to fail. Everybody loves to back a winner, so act like one, even if you have to fake it.