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What happened in NoPro land this week?
Well, our own Cara Mandel captured some amazing video at Midsummer Scream, including a fascinating panel about immersive brand activations at events like Comic Con and SXSW—if you’re interested in the marketing side of experience design, this is a must-watch. Leah reviewed an innovative LARP meets immersive theatre meets video games experience called The Bunker in NYC.
Plus, we had the amazing Mikhael Tara Garver (Woodshed Collective, The Museum of Drug Policy, Smirnoff Vodka, Sleep No More, The Experiment, and so much more) on the podcast, which paired very nicely with the Experiential by Design live webcast that Noah guested on this week.
More on all that below….
ON THE PODCAST THIS WEEK
Our friend Mikhael Tara Garver dropped by this morning for a chat about how she integrates social impact into her work — for entertainment, causes, and brands — and how immersive and experiential work are uniquely suited for creating long term social change.
Here’s one we wish could be longer, and it pairs well with the conversation we just had on EXP*DSN.
Mikhael Tara Garver has been directing and creating immersive work for 18 years. She is an experiential architect integrating live and technology for brands, social impact, and storytelling.
Catch up with MTG on Instagram.
FROM THE WIRE: SHOWS, EVENTS, & EXPERIENCES
Baltimore: Submersive Productions Workshop and Audition
LA: Feeling It: An Exploration of Empathetic Physicality with Rebekah Morin (Workshop); Theatre Macabre; Ghostbusters: Dimensions; The InkHole; SMALLFOOT Yeti Village
NYC: City of Dreams: Episode 5; Hunt Down the Muse; Through the Wren; The Bunker (New Dates); Tour Noir; Narcissus Garden by Yayoi Kusama; AUNTS @ Rockaway
Minneapolis: FINGER-BONE
New Orleans: WaterWorld, the Musical
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Philadelphia: SPIES! A Tech-Immersive Comedy
REVIEWS
Both our own, and from around the web!
Hydra Squad Virtual Reality at LA Dragon Studios - Media GeeksWe love virtual reality here at Media Geeks. Like really, really, love it. We also love its potential, the way it can…media-geeks.comTwinkies, Beer, and the End of the World: ‘The Bunker‘ (A NoPro Adventure)Broken Ghost Immersives’ latest work mashes up the best of LARP, theatre, and gamingnoproscenium.comEscape Challenge - The Dentist [Review] - Room Escape ArtistThis is a drill. Location: Delft, The Netherlands Date Played: May 12, 2018 Team size: 3-7; we recommend 3-4 Duration…roomescapeartist.com
STORIES
Slashback Video Delivers a Delightful Slice of Nostalgia… Again! (VIDEO)Midsummer Scream plays host to the VHS store of your nightmaresnoproscenium.com“Hollywood Goes Immersive” — Midsummer Scream Panel (Video)The rise of experiential marketing has reached a feverish pitch in the last few years.noproscenium.comArlington Is Getting a Game-Filled RestaurantA game-themed bar and restaurant called Adventure Pub will fill the void left vacant by Bistro Duet at 190…boston.eater.comGoogle hires Sony's PlayStation VR guru and Magic Lab head Richard Marks (updated)Google has hired Richard Marks, a former senior research engineer who helped create Sony's PlayStation VR virtual…venturebeat.comSIGGRAPH 2018 Expands Its VR Showcase With New 'Immersive Pavilion' In Vancouver - VRScoutShare TweetOne of the world's largest computer graphics conventions will unveil multiple rooms of…vrscout.comKnott's Calico residents share how to best enjoy Ghost Town Alive!Knott's Berry Farm's Ghost Town Alive!, now in its third year, is in full swing. The seasonal event encourages park…www.ocregister.comVR, AR, AI, LBVR Summer SizzlesThere was so much compelling news in the world of VR and AR this July I couldn't possibly cover it all with the usual…www.forbes.comJoin me in Detroit to Explore the Future of Immersive PracticeI've spent the past week designing some futurist exercises for a convening the Alliance is organizing at Detroit…www.aam-us.orgHow to Experiment with 360˚ VideoLearn a new way to tell stories in 360 degrees-without the expensive camerawww.ideo.comA brief history of immersion, centuries before VRImmersive experiences are fashionable at the moment, as virtual reality finally emerges into the mainstream with…theconversation.comMagic Leap One Field of View Specs Finally UncoveredIn the lead up to the Magic Leap One launch, Magic Leap has been coy about what the actual field of view (FoV) is for…magic-leap.reality.newsSecret Cinema's 'Blade Runner' Wraps Up With A Huge £4.8 Million In TakingsIt has been wowing audiences in East London for 16 weeks now, and is it concludes, it has been revealed that Secret…www.thehollywoodnews.comHybrid LARPs as Immersive Primer: On Dragon Thrones and the Blockbuster RenaissanceAll images courtesy of Allison Kern Photography Magic appears to have left the realm of Cambria, and many of its…www.argn.comTwo Bit Circus will bring an indoor game-focused theme park to downtown Los AngelesConsider Two Bit Circus a modern-day arcade, one based more on social interaction. Or maybe call it a live action video…www.latimes.comJuly 2018 Escape Room Industry Growth Study - Room Escape ArtistWe are looking at a maturing escape room industry. There are more than 2,300 escape room facilities in the the United…roomescapeartist.comEveryone's a sucker at a new kind of traveling circus-the Instagram trapclick to enlarge Look closely and you could see exhaustion etched on the smiling faces of those frolicking inside a…www.chicagoreader.comVoices of VR PodcastThe YouTube VR application just released some social viewing features as well as finally released a version for Gear…voicesofvr.comExperience The Art Of Burning Man In VR - VRScoutShare TweetIntel and The Smithsonian partner with Sansar to bring museum experiences to everyone. Linden Lab's Sansar…vrscout.comIs Virtual Reality Whisky's Next Frontier? | Wine Enthusiast MagazineAt least the whisky was real. Last week, Scotch producer The Macallan debuted a virtual reality experience in New…www.winemag.comEdinburgh Fringe 2018: Consent & Immersive Theatre - The SkinnyWhen it's good, it's really good. Immersive theatre can transport you, sweep you up, and give you the power to choose…www.theskinny.co.uk
THE BIZ
Experiential ProducerAbout Museum Of Ice CreamMuseum of Ice Cream is an inclusive and immersive brand, designed to captivate your sweetest…www.linkedin.comPH-R&D Imagineer - Technical Program Manager at DISNEYLearn more about applying for PH-R&D Imagineer - Technical Program Manager at DISNEYjobs.disneycareers.com
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