From the Blade Runner 2049 experience at Comic-Con 2017, to the Neibolt House in Hollywood, to SXSWestworld, and this year’s Castle Rock Experience at Comic-Con, it’s clear that studios are rapidly jumping on the bandwagon to utilize immersive experiences to promote their IP.
Bryan Bishop (Senior Editor for The Verge) sat down during Midsummer Scream with three of this emerging business model’s prominent creators for a rousing discussion of this format and its efficacy.
Panelists:
Christie Decker (Executive Vice President of Operations for Experiential, with GranDesign), who created the walk-through Neibolt House for It.
David Wally (Chief Creative Officer and Co-Founder at Mycotoo, Inc.) the Talent Director and Show Supervisor of HBO’s Westworld Experience at South by Southwest 2018, and the Blade Runner 2049 Experience at Comic-Con International.
Get Cara Mandel’s stories in your inbox
Join Medium for free to get updates from this writer.
SubscribeSubscribe
Josh Randall (Blackout/Two Bit Circus), who has created attractions for Universal Pictures, Blumhouse Productions, Focus Features, and Crypt TV, including The Strangers Experience, and Hulu’s Castle Rock Experience at Comic-Con 2018.
Full video of the panel below:
Video by Cara Mandel
NoPro is a labor of love made possible by:
…and our generous Patreon backers: join them today!
In addition to the No Proscenium web site, our podcast, and our newsletters, you can find NoPro on Twitter, Facebook, YouTube, Instagram, in the Facebook community Everything Immersive, and on our Slack forum.
Discussion