Marc Simons. (Image courtesy Giant Spoon)

Those of you who follow the world of experiential marketing have definitely heard of Giant Spoon, the full stack advertising agency that has put together some of the most talked about marketing activations of the era. Favorites of ours like SXSWestworld, The Last of Us premiere, or maybe our favorite thing ever: The Ink Hole puppet speakeasy for The HappyTime Murders.

We talk a lot about production here, but we wanted to understand more about how these activations come into being from the client/agency side of the equation, and no one is better for insight into that process than Giant Spoon co-founder Marc Simons. Fresh off being named the most innovative ad agency in the world by Fast Company, we sat down with Marc to get a handle on the view of the experiential marketing world from his point of view.

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