The Producers Guild of America’s Innovation Award focuses on work that “challenge the limits of standard formats.” If that isn’t a description of the work being done in the wider immersive and experiential community we don’t know what is.

So you have a sense of what the award committee is looking for, last year’s award went to Vader Immortal: A Star Wars VR Series — Episode 1, but the submission guidance is not limited to VR/AR. Just keep in mind the scale/caliber of the work that is going to be jumping in here.

There is a $150 fee to submit. The deadline for submissions is Feb 28, 2021, with the eligibility period stretching from Jan 1, 2020 up until the deadline.

The submission process starts here, and check out the press release below for more information.

PRESS RELEASE FOLLOWS

Producers Guild of America Announces Key Dates for “The PGA Innovation Award” for 32nd Annual Producers Guild Awards

Award honors outstanding entertainment endeavors across VR, AR, experiential and other emerging media

LOS ANGELES (January 7th, 2020) — The Producers Guild of America (PGA) today announced key dates for the innovation award for the 32nd Annual Producers Guild Awards. The PGA Innovation Award will be bestowed upon the production of a noteworthy, impactful new media program that significantly elevates the audience’s viewing experience. The winning submission will challenge the limits of standard formats and drive forward the industry’s perception and application of new media in an entertainment context.

The application period is open now and the deadline for submission is February 28, 2021. Programs released between January 1, 2020 and February 28, 2021 are eligible for the honor. For programs that cannot be viewed linearly via the existing submission procedure, a video demonstration may be submitted instead. For additional details about the submission process, the award and eligibility requirements, please visit: https://www.producersguild.org/page/submitinnovaward.

Last year, the PGA awarded the inaugural PGA Innovation Award to the team behind “Vader Immortal: A Star Wars VR Series — Episode 1.”

“This award honors disruptive entertainment created with a clear purpose and vision, that meaningfully pushes the boundaries through the merging of technological innovation and effective storytelling,” said Jenni Ogden, VP of the PGA New Media Council, and Chris Thomes, New Media Council Delegate, who are also Co-Chairs of the PGA Innovation Award Committee. “The Producers Guild is proud to present this award in its second year, and we’re highly anticipating submissions from the inventive producers, artists, and engineers that make immersive entertainment an amazing reality.”

The award will honor exceptional distinctiveness, inventiveness, and impact of the submitted work in expanding the conventions of program format, content, audience interaction, production technique and delivery. Such work may reflect a reimagining or reworking of existing concepts and approaches in a new way, or may be an entirely novel type of experience.

Entries will be reviewed and voted on by a jury of blue-ribbon experts in the field of new media.

The Innovation Award, along with other key awards, will be given out at the PGA Awards Breakfast prior to the Producers Guild Awards show. Confirmed details about that event, which will happen prior to the awards ceremony on March 24th, are forthcoming.

Applications may be submitted at the Producers Guild website:https://www.producersguild.org/page/submitinnovaward

About the Producers Guild of America (PGA)

The Producers Guild of America is a nonprofit trade group that represents and promotes the interests of all members of the producing team in film, television and new media. The Producers Guild has 8,000-plus members who work together to protect and improve their careers, the industry and the community by providing employment opportunities, seeking to expand health benefits, and applying fair and impartial standards for the awarding of producing credits. The Guild also supports education and advocacy efforts such as encouraging sustainable production practices.

For more information and the latest updates, please visit Producers Guild of America websites and follow on social media:

Websites: www.producersguild.org, www.pgagreen.org

Facebook: www.facebook.com/pga

YouTube: www.youtube.com/producersguild

Instagram: www.instagram.com/producersguild

Twitter: @ProducersGuild

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